The appearance and design of fleet vehicles is critical for any business and the desire to keep vehicles looking new and fresh for as long as possible leads many fleet managers to consider vehicle wrapping, which in recent years has become more popular than ever before. It’s a trend we’re witnessing first hand when converting commercial fleet vehicles.
Vehicle wrapping, or vinyl wrapping, first came about as a means to simply protect paintwork on luxury cars. The first vehicle wraps were clear as to not obstruct OEM paintwork, however most vinyl wraps now change the colour of a car completely, with matte vinyl wraps popular with fleet managers who want to make a real impact and chrome vinyl wraps popular with celebrities and sports personalities.
As well as looking great, there are seven golden reasons as to why fleet managers should invest in fleet vehicle wrapping.
1. Increase audience reach
If your fleet vehicles don’t carry your brand’s logo or contact information, how will your audience know what you are all about or who to call? Similarly, if your fleet vehicles don’t stand out from the crowd, how are you supposed to attract the attention of potential customers among the sea of other fleet vehicles out on the road?
The main reason that you should invest in fleet vehicle wrapping is because it increases audience reach though unique, high quality designs. A study by 3M estimates that there is an audience reach of up to 3,000 people every hour in busy places like London.
Vehicle wrapping gives your fleet the opportunity to show brand personality and connect with potential customers on a human level wherever a vehicle is driven. With vehicle wrapping you will automatically increase audience reach, so long as the wrap includes necessary business details. Think of it like a mobile billboard on the road.
2. 24/7 Marketing tool
About 75% of people say that they have a favourable opinion of companies they see employing vehicle advertising. In addition, most people feel a company is more established and more successful when this form of advertising is involved.
Fleet vehicles are a 24/7 marketing tool and vehicle wrapping is the best way to maximise the blank canvas your fleet vehicles currently have. With vehicle wrapping, you can cost-effectively promote your business and your latest special offers on every nook and cranny of a fleet vehicle, to maximise marketing success and to boost brand visibility within your local area.
3. Cost effective advertising
Fleet vehicles spend their lives out on the road, and so they’re naturally seen by thousands of motorists and pedestrians every single year. Aside from the initial cost of having graphics applied to a vehicle, there is no long-term cost for this type of advertising, which makes it extremely cost-effective.
According to a study carried out by 3M in which a number of people were surveyed:
- 97 percent of survey respondents recalled the ad on the truck.
- 98 percent thought the ads created a positive image of the advertiser.
- 96 percent thought fleet graphics had more impact than billboards.
This makes fleet graphics one of the most effective forms of advertising out there. It’s also important to compare fleet vehicle advertising to other forms of advertising for some perspective; compared to radio and news advertising, fleet vehicle advertising is long-term and therefore inexpensive in the long run.
4. Flexibility
With vinyl wrapping, fleet managers can achieve any look with their vehicles and have maximum flexibility over how long a wrap is going to last. For example, some companies offer what is called “changeable graphic films”, which are vinyl films that can be quickly replaced with new films helping fleets quickly adapt to changes in logo design, contact information, and marketing promotions.
Modern wraps are also completely customisable, so fleet managers can choose between having simple vinyl logos applied to panels or go for a full wrap which changes the outer appearance of a fleet vehicle completely. You can even opt for go-faster stripes if you like…
5. Paintwork protection
Perhaps the most obvious benefit to fleet vehicle wrapping is that a wrap protects vehicles paintwork from all of the rigours of everyday motoring. Vehicle wrapping will protect against UV rays, stone chips, light scratches, and it can even minimise paintwork damage during a serious collision.
Because vehicle wrapping protects paintwork, it can also boost the resale value of a fleet vehicle. For example, if you have a brand new vehicle wrapped, when the time comes to remove the wrap and sell the vehicle on the paintwork will be in near enough new condition. This is particularly important for fleet managers who buy older vehicles, and it also means a clean new wrap can be applied by the buyer.
6. Minimal downtime
All fleet managers know that vehicle downtime eats into resources, and that’s why many fleet managers choose not to bother with vinyl wrapping, instead opting to leave factory-spec paintwork exposed and simply have company logos applied to vehicle panels. Well contrary to belief, full vehicle wrapping doesn’t take long at all, with medium-sized panel vans only taking a days’ work and small vans being completed in the same. With vehicle wrapping, your vehicle will spend more time on the roads.
7. Cost savings vs. re-sprays
If you are considering having your fleet vehicles re-sprayed, you will be pleased to know that fleet vehicle wrapping can cost three times less. In general, a high quality vinyl wrapping on a small van will cost around £1,000, whereas a re-spray on a small van might cost £3,000.
This cost saving isn’t just made with materials either, because the time is takes to apply vinyl wrapping is far less than it takes to re-spray a vehicle. So, you will also save a significant amount of money on labour costs by getting your fleet vehicles vinyl wrapped versus re-sprayed.
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